The Tradition of Sending Greetings

People love to send each other greetings and gifts to mark special occasions in life such as birthdays, weddings, passing exams or getting a new job. This practice is by no means new, and in fact, has been observed for thousands of years, becoming so popular that it has transformed itself into an industry generating billions of pounds in revenue each year. As demand for new varieties of greetings and gifts celebrating new and different occasions is on the rise, I ask, why do we love greetings so much?

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