travel immersion heater koogler eyre automatic paper towel dispensers
samedi 31 décembre 2011
Gift her scintillating diamond engagement ring in the New Year
Plentiful selections of sexy plus size lingerie
How to Get Through the Holidays Without Your Children
Retail Growth and the Growing impact of Magento E-commerce Development
xlerator xl-sb hand dryers for restrooms hand dryer vs paper towels
Modern Furniture - Imagination, Expression and Desire
Remodel Your House With These Home Improvement Tips
vendredi 30 décembre 2011
All You Need To Know About Tumbled Travertine Tiles!
Solar Air Heating - The Most Cost Effective Way to Heat Your Home
Performing Car Insurance Comparison Online
The Ropes to Getting Cheaper Car Insurance
If HTML5 Kills the Blog Format, I Won't Shed a Tear
At the end of this discourse, to borrow a phrase from my hero, Edward R. Murrow, a few people may accuse this reporter of fouling his own comfortable nest. But if you've seen this nest recently, you know that if it was fouled to any considerable degree, it might not look all that different anyway.
At one of Microsoft's sessions on HTML5 and CSS3 a few weeks ago, the lead program manager for Internet Explorer 10, John Hrvatin, was introducing Web developers to the basic concepts of layout. These were folks who held up their hands to show they've built Web sites for a decade or more. And for many of them, this was the first experience they ever had in considering the following elements: Column flow. White space. Gutter adjustment. Pagination. Visibility at a distance. Symmetry.
Editor's note: This story is part of a series we call Redux, where we're re-publishing some of our best posts of 2011. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2012. Happy holidays from Team ReadWriteWeb!
The reason HTML5 (in all its many manifestations) is such a foreign object to so many companies - especially publishers - is because we have gone so long without acknowledging these basic elements of style that they have ceased to be part of our diet. Blogs, which house a majority of the Web's daily content, are the fast food of today's publishing society. They give publishers a convenient means for manufacturing roughly equivalent, bite-size chunks of content in a long, single column. And in turn, they give aggregators such as Google News and now, even more prominently, Facebook an easy means for repackaging and broadcasting that content to whatever passes today for a mass audience.
The blog format relieves publishers from the tiresome duty of producing covers and front pages and things to make their content more attractive and make readers want it. In some cases, it enables publishers to surrender any responsibility for making content attractive in the first place.
There is a prophetic scene in the magnificent movie "Wall-E" where, after having floated in space for centuries in a self-contained shopping mall, the remains of the human race return to Earth. There, upon realizing that food once grew on trees and that trees must be cared for, the people ponder for the first time in their lives just how the pizza and ice cream sprouted forth from these stem-like thingies.
This is what sitting in that room reminded me of. Here, Hrvatin was preaching principles I've believed my entire career: that an online publication should become functional, like software, and that software should become informative and balanced, like a magazine. HTML5 restores to the public conscience all those prospects and possibilities we publishers lost sight of when we became bloggers:
1. Not all articles should be created equal. Blogs are singular conveyor belts of nuggets of text. But a major news story, a feature on how to build a private cloud in your office, an interview with a mobile app developer, and some guy ranting about the stupidity of the blog format, are different beasts with varying life spans. Longer-living articles should be allowed to live longer, rather than being hurled off the conveyor belt into the void of invisibility when more replacements come along. HTML5 offers the possibility of componentized, two-dimensional layout where the Table of Contents can live and breathe again.
2. Publications are packages. The great thing about the magazine was that the reader tended to consume most or all of it. Readers appreciated it as a whole. Blogs are designed to be entered through the middle, into the meat of an article, and then exited through-and-through like a bullet. Even folks who consider themselves regular readers of a particular brand find themselves entering and exiting, letting their aggregator of choice lead the way. By reviving an old concept of scaling components to suit flexible-sized containers, HTML5 enables Tables of Contents to zoom in and out of unused spaces, so that readers entering through the middle are treated to the entire package.
3. An article does not have to be an "article." In a blog, anything functional - a video, a podcast, an interactive chart - must be embedded in the text, and the frame and context for the functional element must fit within whatever the text allows. This is, and has always been, backwards. HTML5 recognizes, and to at least some extent addresses, the fact that functional elements do not belong in static containers. In other words, apps are not text. So if a publisher wants to at least try to produce a piece of useful software as a feature of its publication, it need not be concerned with the syntax of the embed tag or the requirements of the plug-in.
HTML5 offers a glimpse of the freedom to define the Web publication the way it should have been defined fifteen years ago: as a more functional descendant of the magazine and the broadcast. But it can only do so to the extent that the content management systems upon which publishers have entrusted their livelihoods embrace, incorporate, and advance that vision. This is not a certainty; in fact, I fear it's not even a likelihood. The CMS of today is a machine that produces blogs - that shapes and forms content to fit in equal-sized nuggets dropped onto a conveyor belt, the length of which constitutes the breadth of their natural lives. It's about as prepared to embrace the full prospect of HTML5 as government is prepared to embrace "change." As long as Web publishers continue to rely on today's CMS to define the nature of their content, they'll remain stuck in deep space aboard the Starship Buy 'n' Large.
DiscussLawn Aeration As Part Of Your Yard Care Routine
koogler eyre automatic paper towel dispensers 103.1 la kalle
jeudi 29 décembre 2011
Home Improvement For A Better Life
The Complications of the No Fault Auto Insurance
baptismal heater high speed hand dryer paper towel dispenser automatic
Tree Lopping and Tree Removal Are Not Synonyms
towel dryers immersion heater thermostat electric hot water heater timer
Get Best Quality Baju Murah and Cheap Clothes Online at Low Rate
Tips on How to Decorate Your Living Room Cost-Effectively
Shopping for Health Insurance Coverage With a Pre-Existing Condition
baptistry heaters automatic hand dryer commercial hand dryers
mercredi 28 décembre 2011
Wind Generators for Home Use: Requirements to Consider
Landscape Design: Creating a Space for Winter Entertaining
xlerator xl-sb hand dryers for restrooms hand dryer vs paper towels
Have You Thought About Your R-Value Lately?
Styling Your Bathroom
xlerator xl-sb hand dryers for restrooms hand dryer vs paper towels
Stow n Go Seats: One of the Key Features of Minivans
baptismal heater high speed hand dryer paper towel dispenser automatic
Landscaping Tips to Improve Your Home Image
baptismal heater high speed hand dryer paper towel dispenser automatic
mardi 27 décembre 2011
Jewelry of International Standards
A Guide to SEO Services in Perth
cooley law phaedra parks husband law firm southern california
Five Perfect Gift Ideas for Mom This Christmas
high speed hand dryer paper towel dispenser automatic sloan hand dryer
SAP Business One Customization Projects Local versus Remote Support
Never Underestimate the Importance of People
Discover The Facts About Garden Fountains
lundi 26 décembre 2011
Law of Attraction: Unleash It or Lose It!
Tips for Appliance Repair Help
1st place ribbons treatment of aids diabetes awareness ribbon
Learn About Getting Car Insurance Today
Configuration Management With Oracle Designer
Finding Car Insurance Bargains
m67 immersion heater immersion heater with thermostat baptismal heater
Why You Should Opt for Safe Playgrounds?
dimanche 25 décembre 2011
Tips in Designing the Bedroom
Keep Printer In Top Condition With Generic Ink
m67 immersion heater immersion heater with thermostat baptismal heater
Apple Patents Promise Fuel Cells Give Laptop Battery Life
travel immersion heater koogler eyre automatic paper towel dispensers
Tips in Caring For Your Outdoor Furniture Cushions
What blows apart our ?all restraint'; craving that deceptively comes in as a Creeper
Golden Holiday Traditions of Christmas and Hanukkah
electric immersion heater automatic towel dispensers one cup water heater
samedi 24 décembre 2011
How to Elevate Your Outdoor Space With a Stainless Steel Fire Pit
high speed hand dryer paper towel dispenser automatic sloan hand dryer
The Feed-In Tariff Deadline Draws Close
Comparison Chart for Mobile App Development Methods
hand dryers for restrooms hand dryer vs paper towels world dryer corporation
Who Can Benefit From Attending Communication Seminars?
wiring hot water heater used portable baptistry portable baptistry for sale
Insulated Window Treatments Reduce Heating And Cooling Bills
signs of aids in women hiv aids prevention aids in africa statistics
iRobot 560 Roomba Vacuuming Robot: Introducing the Advanced Features
vendredi 23 décembre 2011
Take a Look At the Features and Benefits of the Zojirushi Bread Machine
bobrick hand dryer accelerator hand dryer automatic towel dispenser
The Right Brickwork Contractors for Your House
bobrick b-7128 115v high speed hand dryers electric immersion heater